10 Ways for Entreprenuers to Research Your Market and Better Serve Your Ideal Client-4

Google Trends | http://www.Google.com/trends

Are you interested in keeping up with the latest trends, hot topics and current events? Google™ Trends makes it incredibly easy to research your market and get to know WHO your buyers really are and what they are most interested in.

google trends for your business success

Google Trends™ is a search engine with a difference. If you want to know more about your buyers you can find out what they’re looking for by using this source of info from Google.

For example, if you own a landscaping business and looked up the general term gardening to see what popped up. The map shows you which areas of the world are most interested in looking for information about gardening, which in this case are the US, the UK, Australia, and New Zealand.

google interest

You can limit your search term(s) by using the options at the side of the screen. It defaults to a web search but interestingly you can try a product search too. This could be useful if you’re thinking of launching your own product on this topic (or any other topic that you are interested in).

You can also limit your search to a specific country or pick a specific category to look in. This all helps refine your information from a general search to a more specific one.

But the bit I love the most, is the related terms section. Here, the word gardening gave me related terms including organic gardening, container gardening, square foot gardening and landscape gardening. Any one of these could be mined for further information.

google termsClick on ‘rising’ and you’ll also see the most popular gardening related searches right now, indicating any new and improving areas worth looking into.

more google termsIn short, a couple hours on Google Trends could give you plenty of ideas to meet the needs of your audience.

In awareness, passion, joy and Google Trends success!

the entreprenerus coach

About The Author

Callahan

Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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