10 Ways for Entreprenuers to Research Your Market and Better Serve Your Ideal Client-5

Google Adwords Keyword Tool

This free keyword tool is gold when it comes to finding out what your target audience is really interested in. All you need is the basic audience you’re after and you can mine it for as much information as you need.

using google adwordsLet’s take a look at an example so you can understand how powerful this is. If we perform a very basic search using the word ‘cooking’ we can see how useful it is to generate more potential ideas.

Simply change the match types on the left to indicate an exact search instead of a broad search, and sort your results by Global Monthly Searches. You can then look down the list and see what people are searching for in this area.

Among the results are cooking games, chicken recipes, slow cooker recipes and crock-pot recipes. You may not have thought of any of these possibilities without the use of the Google Adwords keyword tool, and yet here you are with a list of topics to consider for your next product.

You can also see how many times people are searching for these keywords each month, which is useful when it comes to gauging whether or not there is an audience worth aiming for in your area of the marketplace. It’s an inspiring tool and since it’s free, it should be part of every marketer’s armory.

In awareness, passion, joy and business success,

the entreprenerus coach

About The Author

Callahan

Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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