10 Ways for Entreprenuers to Research Your Market and Better Serve Your Ideal Client2

This is the good news continued– your ideal clients are ready to tell you what they need and want. In fact the information is already out there. It’s not hard to find either! You just have to know where to look and how to find it. With all that information available at your fingertips, it’s like finding a hidden key to marketing success.

Over the next few days, I am going to share 10 Ways to Research Your Market and Better Serve Your Buyer

Using Data Mines To Infiltrate Your Market

You’ll notice we mentioned ten easy ways to research your market in the title of this report. We’re going to get started now by covering five essential sources of information in this section.

1: Alexa™ | Alexa.com

Known as the ‘web information company’, it would be a real shame not to take advantage of the huge amount of data they have to share with you. On the home page you’ll see a box where you can type in any keyword or specific website address you want to look for.

Let’s say you’re thinking of writing an eBook on low fat cooking. Simply type ‘low fat cooking’ into the search box and hit the search button.

using alexa as a tool for success

The results will reveal the popularity of your search term (i.e. how many people are looking for it), the amount of competition for it in terms of ads, as well as the specific URL results. In other words you’ll find out whether your idea really will be the sure fire success you thought it would be or whether you should move onward, or go back to the drawing board.

 The results will reveal the popularity of your search term (i.e. how many people are looking for it), the amount of competition for it in terms of ads, as well as the specific URL results. In other words you’ll find out whether your idea really will be the sure fire success you thought it would be or whether you should move onward, or go back to the drawing board.

One of the great things about Alexa is that underneath each URL result you’ll see a series of keywords. You can click on any one of these to reach another page full of information for that search term.

This includes search popularity, the competition you’d likely have for it and the competing sites that get the lion’s share of the traffic.

Depending on what you see here, you can consider whether your idea is a bust or whether to pursue it further. Alexa alone can be a huge time saver – not to mention an idea generator.

tips and hints for your sucesIf you write a blog or write articles for on-line publishing, it is a good idea to use this strategy to use hot keywords in throughout your content and even in your article title!

I know your schedule may be hectic but if you have a few moments, take a moment to look into Alexa™ and how it can help your business success.

How important is Alexa Ranking

In awareness, passion, joy and maximizing your tools to infiltrate your market,

the entreprenerus coach

About The Author

Callahan

Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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