Achieving Celebrity Status in Your Niche

the celebrity of you

You ARE a VIP!

You, the celebrity.

Why would you want to achieve celebrity status in the market place? Looking for reasons why you MUST achieve fame in your target market?


Here are 7 celebrity statuses that will make your business better:

Number 7Red Carpet Trendsetter – Differentiate yourself from other businesses who are also marketing to your clients. When you stand out for offering better service, higher return or increased benefits, you will automatically become memorable in your niche. Yes, in short, you become popular. We all know that everyone wants to know and hang out with the most celebrated. Your reputation for being an extraordinary service provider will undoubtedly position your business for outstanding results.

Nunber 6Go to Person of Authority – When you develop a reputation for timely and efficient delivery of services, you become trustworthy. Credibility is one of the greatest assets you can have in business. The benefit of your clients accepting you as honest and authentic directly impacts your revenue. No one will question your authority. Potential buyers will have clarity about what you do and confidence about how you deliver. When you outrank others competing for your buyer’s dollars – you will win.

Number 5Public Relations Gold – Your celebrity status will have raving fans sharing with anyone who will listen about how great you are – and how wonderful your business is. Your clients will not only promote your business, they will be the voice of your public relations. When your clients are impressed with you they will provide unsolicited testimonies everywhere they turn.

The fourth thing to doFancy Fanfare Magnet – When you are on the A-List, publicity finds you. People want to know who you are and more importantly they want to be in your world. Those added associations will increase your brand exposure, thereby improving your sales results. Potential buyers that you wouldn’t ordinarily consider marketing to will seek you out because you are the leader of the pack. Further, as the top of the chart, you will find an increased number of people of influence to endorse and/or partner with you.

The third thing to doConnoisseur of Wealth & Prosperity – Financial freedom is yours. You no longer have to make decisions based on money. You have the liberty to invest in what you need and splurge on what you want. As with most celebrities, you will have several revenue streams that will further your afford the luxury lifestyle that you dream about.

The second thing to do...Leader-board Standout – Success brings about a dynamic inner circle. You will have a dedicated team of a skilled supportive team of people dedicated your success. Imagine spending the rest of your life confident, peaceful and living your full potential because you have achieved all of your goals with enthusiasts who support you in every part of your business – and life.

The first thing to do...Living Legend – You will leave a legacy that impacts the world in a big way. Your contribution to the world will be exemplified through your satisfied clients, fulfilled colleagues and appreciative stakeholders.

Celebrity Status and You

The key elements of celebrity determines the level of success. What are celebrities generally known for? Their uniqueness and ability to stand apart from the rest is what makes them newsworthy.  They bring interest and curiosity to themselves and their projects. They demand attention because they work hard to be trendsetters, movers-and-shakers. Their ability to create a buzz surrounding their ability to look and sound distinctive from everyone else lends to their success – everything they do goes viral.

Your Reputation – Your Persona

who are you?

Who are you, really?

You define what you are known for. It is up to you how other see you. You have control, to a certain degree, what others think about you and by extension – how they feel about you. Think for a moment about what you would like to be known for in your industry.

When someone says who is_____________(your name here), what will they say? Or when someone asks someone to recommend a good ________________ (enter your skill here) Will they enter your name?

How do you want to be perceived by clients and the market place? [check-list]

  • The expert?
  • Sought after speaker?
  • Problem solver?
  • Leadership skills?
  • Innovator & trendsetter?
[/check-list] [dropcap]I[/dropcap]f you don’t define your persona, please know, others will.

Now think about the emotional response you elicit from others.

What do you want people to feel when they think about you, your brand or your business?


  • Empowered?
  • Excited?
  • Courageous?
  • Enthusiastic?
  • Hopeful?
  • Energized?
  • Authentic?

[dropcap]P[/dropcap]eople buy emotions not products or services.

Prospects buy the feeling they will get after coming into contact with you. Do they feel good about the investment? Do they feel confident they have made the right decision? Will others approve or even envy their choice? It’s up to you to make sure the answer to all three is a resounding YES!

Think about it, make-up companies are selling beauty – the emotion of feeling beautiful. Luxury cars & homes are selling status and the feeling of accomplishment. The health and wellness market is selling the emotion of security of long life to enjoy family.

What is your business selling?

Being Seen – Celebrity Exposure

What I am about to tell you may seem counter-intuitive but your goal should not be to get in front of as many people as possible. Your intention is to get in front of as many of the “right” people as possible. You want to be seen and heard by everyone who likely to buy from you or connect you to potential buyers. If a person needs to know who you are, you aim to get their attention.

People who are more likely to hire you are the people you want to be exposed to. You also want to get in front of shot-callers who can open doors for you, again this is not going to be every person of influence – only the ones who can promote you to the right people. So stay focused on quality exposure not just massive public attention.

Bullet Proof Courage & Confidence

So how do you feel starting your journey as a superstar? Are you ready for the big time? Are you nervous? Are you excited? Is it possible for you to see yourself as a celebrity in your niche?

In order to be a true celebrity, you must present as confident. You must walk in all your greatness; even if you don’t quite believe it yet yourself, you must portray swagger.

I realize it is easier said than done, trust me, I know. I am asking you to be vulnerable. I am asking you to put yourself out front where you can be seen and possibly judged. No one wants to experience rejection. I know you do not want to feel the disapproval of others. However, if you don’t allow yourself the risk, how will you reap the rewards of success.

You must dig deep for courage and remain faithful that your time is near. Your success will manifest. You will gain increased brand exposure. You will enjoy a 5-star reputation and your business revenue will increase. Allow yourself to feel the anxiety and fear; and move past it anyway.

Develop the mindset of a Success Warrior – you have the moral, physical and mental strength to combat any barrier in your way of getting what you want in your life. Remain faithful.

Unstoppable Persistence & Humility

If you want to make it to the A-List, and stay there – you must have the type of persistence that drives you to keep going no matter what. When everything around you says give up, you must persevere in spite of. Within every fiber of your body, you must know that failing is acceptable to learn but giving up is not an option.

It is not necessary for you to create an atmosphere of competition and back-biting. Abundance is unlimited, there is enough room for everyone. Everybody will not make it to the top or strive to be there, your only concern is to make sure you are there.

In addition, you do not have to feel superior to someone else in order to believe you are the best choice for your client. You are positioning yourself to meet the needs of your buyers in every possible way and doing so with excellence. You are simply becoming the obvious choice for hire.

The Power of Gratitude

Be thankful for every moment of your journey to success, including your disappointments. Please know, you are exactly where you are supposed to be – doing exactly what you are supposed to be doing – to get the lessons intended for you.

The successful person across the way has their own journey, it may be similar to yours, but in no way possible will it be exactly the same. So don’t subscribe to envy and please rebuke jealousy. Be in gratitude for your life because it is as unique as you are. Your business is one-of-a-kind because you are the variable that makes it special.

You are the celebrity endorsement that changes the game in your niche. So enjoy the ride and everyday be thankful the creativity, ingenuity and hope that keeps you going entrepreneur.

In awareness, passion, purpose, joy & celebrity in your business,

#1 small busienss coach and trainer in charlotte


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About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Callahan launched the Industry Influencer Academy at

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