Adding the Feminine Nuance in Online Marketing

Women earning revenue on the web

The Expression of Womanhood Explodes on the Internet

Once considered primarily a man’s territory, the Internet has become a popular destination for women. Today, over half of Internet users are female. But women are doing more than browsing websites and shopping. They are making their presence known.

The nature of the Internet has made it possible for women to overcome hurdles they faced in the past. Women who pursued stereotypically male hobbies such as technology, for example, had few opportunities to be heard before the Internet came about. But now they can purchase a domain and hosting account and publish their findings and opinions for all the world to see.

Women and Blogging

Blogging is one of the areas online where women have been making great strides. Some figures indicate that nearly half of all bloggers today are female. That’s up from less than twenty percent just a few short years ago.

While “mommy bloggers” have taken the Internet by storm, there’s a lot more to women’s blogs than the details of their kids’ soccer games. Women are blogging about every subject imaginable, from crafting to politics. There are even entire online communities dedicated to female bloggers, such as Blog Her.com,  She Knows.com. Many female bloggers make money by selling advertising and promoting affiliate programs on their blogs, and for some it’s a full-time job. There are many blogs that allow opportunity for women to write and share their expertise.  There are magazines breathing feminine life into local communities like Today’s Charlotte Woman, here in Charlotte. Other blogs give focus on a lifestyle or life event like First Wives World  for divorced women.

women internet marketers

MS. Magazine — Co-founded by Gloria Steinem in 1972, Ms. quickly became a national and international forum for new ideas and issues, investigative journalism, fiction, the arts, political coverage, humor, women’s health, and international women’s news. Ms. is looking for pieces that use a feminist lens. We consider articles on politics, social commentary, popular culture, law, education, art and the environment. We do not consider articles on fashion, beauty, fitness, travel, food or of a “self-help” variety. Film, music and book reviews are covered in-house. Writers should reference several recent issues to familiarize themselves with content and style. Rates vary and are not discussed until an assignment has been made.

Essence Magazine — To submit your ideas, please write a query letter that explains your story concept, proposed story length, possible experts (if it is a reported piece) and why this idea would appeal to the Essence reader. Query letters should be no more than one page in length, and should be addressed to the editor whose section interests you at Essence Magazine. Payment to be determined.
BITCH magazine — Bitch magazine seeks topics that one can describe as “feminist response to pop culture.” Interviews with feminist culture-makers are welcome, as are book, film, and music reviews and nuanced analyses of particularly horrifying and/or inspiring examples of pop culture. Payment is $100 for features, $50 for front-of-book pieces and back-page pieces, and $10-$20 for Love/Shoves. Features are 2,000 to 4,000 words.
Ladies’ Home Journal  While no longer a monthly magazine has spawned some incredible sister sites—Divine Caroline for example. The editors are open to many topics, as long as the topic is something that most woman age 35-50 can relate to. They are not looking for tips or advice, but stories of personal growth told with insight and/or humor. Story length, payment, and deadlines are discussed with the writer upon assignment.
REDBOOK magazine — REDBOOK is targeted to women between the ages of 25 and 45 who define themselves as smart, capable, and happy with their lives. Many, but not all, of our readers are going through one of two key life transitions: single to married and married to mom. Editors prefer to see queries rather than manuscripts, and suggest that you provide us with some ideas for sources/experts. Payment: TBD.
Sasee magazine — Sasee welcomes editorial submissions from freelance writers. The editors seek essays, humor, satire, personal experience, and features on topics relating to women are our primary editorial focus. Diversity of subjects that reflect all age groups and variety of writing styles are invited. Articles should be no more than 500 to 1000 words in length. Payment for articles varies.
Woman’s Day magazine — Woman’s Day publishes articles from freelance writers on a broad range of subjects of special interest to women, including marriage, health, diet and exercise, spirituality, saving and managing money, interpersonal relationships, careers, lifestyle issues, etc. Article lengths range from 650 to 1,600 words. Woman’s Day pays top rates upon acceptance.
Azizah magazine — AZIZAH is the magazine for the contemporary Muslim woman, presenting her aspirations and achievements, and reflecting her experiences and empowerment as she seeks spiritual growth in today’s world. All articles should be written from the perspective of the thinking Muslim woman. Regular features and fiction should be between 1500 and 2500 words. Rates vary depending on the article, and payment for first rights is made upon acceptance of the article.
Chatelaine magazine (Canada) — Chatelaine is Canada’s biggest, oldest and best women’s magazine. We’re looking for topics that range from investigative reports, politics and crime to engaging profiles and firstperson narratives. Of course, we’re always looking for informative or controversial health stories as well. Chatelaine pays $1/word and buys first North American rights in English and in French, as well as the right to archive your story and post it on Chatelaine.com
MORE magazine — More, launched in September 1998, is a women’s lifestyle magazine published once a month. Payment, story length and deadlines are discussed upon assignment and writers are paid upon acceptance. Average story length is 2,000 words.
Today’s Christian Woman magazine — Today’s Christian Woman’s mission is to help Christian women grow deeper in their faith, influence their family, workplace, and community for Christ, and life out their calling and giftings. Today’s Christian Woman articles need to offer first-hand, honest, biblical perspectives on a woman’s life, relationships, faith, and ministry. Payment on acceptance of completed articles, $50-$150, exclusive online rights. For article that appear in print, we purchase first rights and pay $100-$300.
Women’s Running magazine — Women’s Running is the only women-specific running magazine. The magazine covers all aspects of the running lifestyle, from active beauty needs to training plans. The editors are looking for experienced freelance writers to contribute. Payment to be determined.
Women and Internet Marketing and Media

Internet marketing is a lucrative field, and it has become increasingly woman-dominated. This field is particularly popular among moms, because it provides the opportunity for them to make money while staying home with their children. And since the Internet is open 24/7, they can automate product delivery to create a great deal of flexibility in their schedules.

Women have proven their ability to master such online marketing tasks as website building, search engine optimization and email marketing. Some have taken formal courses on these subjects, while others have taken advantage of the wealth of information the Internet has to offer to learn about them. Combined with a passion for their selected niche and a willingness to adapt to and adopt new technology, these skills can propel women into the limelight and help them build a successful business.

A growing number of women are podcasting and creating online videos. This may be undertaken as a hobby or as part of online marketing efforts. Either way, it gives them an unprecedented opportunity to be heard.

Women have become a force to be reckoned with online. They are sharing their knowledge and opinions and building successful businesses, and they are doing so on their own terms. The World Wide Web has leveled the playing field for women and made it possible for them to be seen and heard like never before.

So, do you have any thoughts about women on the Net? What are some influential female bloggers or Internet Marketers?

Forbes MagazineOh here is a list of Forbes, “Women Best Blogs”

 

 

 

In awareness, passion, purpose & success,

Callahan Signature

 

 

About The Author

Callahan

Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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