Andrea Callahan’s Social Media Strategies for Industry Influencers

Andrea Callahan's Social Media Strategies

Maximizing Social Media to Keep a Real Time Pulse on Your Brand

Most agree that social media is a necessary tool for doing business whether you are new in business or a seasoned brand powerhouse. The most effective way to build a dynamic brand is to nurture the relationships with your audience. However, before you can begin nurturing those relationships, you must first make the connection. It is essential, your image represents the essence of your brand. When this is done correctly, your brand will attract your target market, easily and without much fuss.

Once you have the attention of your target audience, your message must be clear, concise and consistent everywhere your audience may experience your brand. Your customer touch-points must exemplify your brand and communicate your message in a way that resonates with your ideal buyer.

One critical customer touch-point are your social media platforms. Although social media is valuable, not all networks will benefit your brand effectively. For instance, Facebook is considered to be the most important platform for brands, but surprisingly LinkedIn and blogging platforms are considered more vital than Twitter. However, for solo brands, Twitter is most effective as attracting a following to the personality.

In this series I am going to share with you strategies, tools as well as connect you with a lot of useful information for companies looking to stay on top of social media trends. In the meantime here is some great information that demonstrates how all social media platforms aren’t created equal. This will help you navigate which one is best suited for your business needs. Infographic brought you by Top Web Design Schools.

Info graphic from

Let me know what you think about the content of this infographic. Please share your thoughts, comments or additions.

In awareness, passion, joy, & better business,

Helping transform Industry Influencers

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Callahan launched the Industry Influencer Academy at

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