Is It Possible Your Customers are Too Stupid to Hire You?

Why Is Your Ideal Buyer Ignoring You? I saw this post in a marketing group on Facebook™, where someone was complaining that people aren’t taking them up on their offers or joining their list. She was ranting about how her followers are “so stupid they don’t know a good offer when they see one.” She…

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Ted Talk, Sir Ken Robinson “8 Success Secrets” (Video)

Callahan's I AM Exceptional Tee

500 Interviews to Discover the Truth About Success Ted Talk, filmed February 2006 Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity. Creativity expert Sir Ken Robinson challenges the way we’re educating our children. He champions a radical rethink of our school systems,…

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Budweiser 2017 Superbowl Video Exemplifies Why they are Industry Influencers

budeweiser brand leader

How Brand Leaders Get Out Front, Take a Stand, Generate Brand Awareness & Brand Loyalty In a recent post, “7 Strategies to Position Yourself as an Industry Influencer,” I outline 7 ways brands can stand out from competitors. Budwiser hits 1-4 in their newly released Superbowl video. This video illustrates what a brand leader does…

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How Industry Influencers Use Social Media to Navigate the Generation Gap

In Marketing, Age IS More than Just a Number Navigating the Generation Gap with Social Media Marketing As an Industry Influencer, you are probably using social media to reach your customers online, which is a very smart tactic. What I would like to know is if you are implementing BRILLIANT strategies for connecting with your ideal…

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How Fake Beauty & Authentic Beauty Impacts a Brand: Essena O’Neil

THE BRAND STAND: Successful Instagram Model Speaks to Her 12 Year Old Self: Essena O’Neil, courageous 19 year old Australian Instagram model, went viral after calling social media “fake” and saying it made her “miserable.” She gave up opportunities to represent major brands by abruptly “giving up social media” and all the “fakeness” that goes with it.…

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Essential Elements in Industry Influencer’s Marketing Stories

Industry Influencers' ideal buyers

This article I’m going to talk to you about what to include in your stories so that when you set out to market with stories you can be effective. Every story has to include the same elements for it to work. First, stories start with you understanding and knowing who your target audience is. If you…

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What Storytelling Means for Industry Influencers

The purpose of storytelling in business

As Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what…

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Marketing Through Stories with a Guest Industry Influencer

Storytelling with Industry Influencers

I am pleased to introduce to you Shannan Tolmie who is going to tell you all about marketing with stories. You’re going to learn about the importance of marketing through storytelling in the right way that gets results. You’re going to learn what story telling is, how to create truthful, credible stories that are interesting,…

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7 Strategies to Position Yourself as an Industry Influencer

Industry Influencer Marketing Magazine Issue 28

Happy New Year! 7 Ways to Stand Out from Your Competitors in 2017 There’s no denying that the competition is fierce in the world of marketing. This is particularly true when you are marketing online. There are millions of websites and advertisers vying for the attention of your buyer. I am sure at times, it…

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Issue 27: Industry Influencer Marketing Magazine 2016 Holiday

Industry Influencer Marketing Magazine #27

In this issue: 7 Creative Holiday Marketing Ideas that Really Work The holidays are here, and companies all around the world are seeking ways to make themselves and their products stand out in din of seasonal marketing. It can be difficult to find ways to reach your target audience at such a busy time of…

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Meet Nougat, The New System of Android

MAXIMIZING THE POWER OF SOCIAL MEDIA Here is another example of how power brands optimize their social media capital to launch another part of their  brand story.  Meet Android Nougat, the lastest version of Androids smartphone operating system. Google made the announcement on Snapchat and Twitter! Google most certainly has the brand capital to contact…

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The Top 5 Online Mistakes that Industry Influencers Make

Digital marketing strategies for Industry Influencers

5 Online Mistakes That Will KILL Your Brand Online marketing is no longer optional for Industry Influencers. Most shoppers not only seek information but also reviews online before, making a buying decision. Buyers expect the brands they frequent to maintain an online presence. In addition, they will usually look for options, if they don’t find what they expect. Always remember,…

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How Content Marketing Gets Your Business In the Front of the Pack

6 Winning Content Marketing Strategies for Local Business As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your…

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How Industry Influencers Protect their Online Reputation

reputation management for business success

4 Simple Steps to Protecting Your Reputation Online   Unfortunately, the Internet is full of misleading information and untruths. When these untruths involve your brand, your reputation can suffer. Sites like Rip-Off Report do not spend time vetting the information they are fed. This makes it incredibly easy for competitors and others to leave false…

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How Industry Influencers Get People Through the Doors

2 day sale example for small business

3 Ways to Increase Foot Traffic in 3 Days or Less One of the greatest challenges for brick-and-mortar store owners is finding ways to increase foot traffic to their stores.  Although that was always the case, it has become increasingly difficult to bring people into stores in recent years thanks to the explosion of online shopping.…

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