Budweiser 2017 Superbowl Video Exemplifies Why they are Industry Influencers

budeweiser brand leader

How Brand Leaders Get Out Front, Take a Stand, Generate Brand Awareness & Brand Loyalty

In a recent post, “7 Strategies to Position Yourself as an Industry Influencer,” I outline 7 ways brands can stand out from competitors. Budwiser hits 1-4 in their newly released Superbowl video. This video illustrates what a brand leader does to generate brand awareness and create brand loyalty. After seeing this video, millions of beer lovers will opt for Budweiser, on the strength of their willingness to get out front an issue that has many in America united right now.

Born The Hard Way” follows Budweiser’s immigrant founder Adolphus Busch on his journey from Germany to America. This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.

In the one-minute ad set in the 1800s, the young Busch is met with a harsh welcome, as Americans yell “you’re not wanted here!” and “go back home!” He eventually settles in St. Louis, where he meets Eberhard Anheuser. The two would collaborate to form beer powerhouse Anheuser-Busch (now Anheuser-Busch InBev), the parent company of Budweiser, Bud Light and Corona, among other beers and spirits.


“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue strive for their dreams,” Ricardo Marques, Budweiser’s vice president of marketing, said in a press release.

The ad was released during the controversy over President Donald Trump’s executive order to halt immigrant from seven Muslim-majority countries. According to the press release, “the commercial is unrelated to the executive order and focuses on the general experience of the immigrant rather than any specific situation.”

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About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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