How Brand Leaders Get Out Front, Take a Stand, Generate Brand Awareness & Brand Loyalty
In a recent post, “7 Strategies to Position Yourself as an Industry Influencer,” I outline 7 ways brands can stand out from competitors. Budwiser hits 1-4 in their newly released Superbowl video. This video illustrates what a brand leader does to generate brand awareness and create brand loyalty. After seeing this video, millions of beer lovers will opt for Budweiser, on the strength of their willingness to get out front an issue that has many in America united right now.
“Born The Hard Way” follows Budweiser’s immigrant founder Adolphus Busch on his journey from Germany to America. This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.
In the one-minute ad set in the 1800s, the young Busch is met with a harsh welcome, as Americans yell “you’re not wanted here!” and “go back home!” He eventually settles in St. Louis, where he meets Eberhard Anheuser. The two would collaborate to form beer powerhouse Anheuser-Busch (now Anheuser-Busch InBev), the parent company of Budweiser, Bud Light and Corona, among other beers and spirits.
“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue strive for their dreams,” Ricardo Marques, Budweiser’s vice president of marketing, said in a press release.
The ad was released during the controversy over President Donald Trump’s executive order to halt immigrant from seven Muslim-majority countries. According to the press release, “the commercial is unrelated to the executive order and focuses on the general experience of the immigrant rather than any specific situation.”
I hope you have found this post interesting, I would love to hear from you. Get in the conversation, share your thoughts below.
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