get your digital marketing analysis todayDigital Marketing Audit

 

A Marketing Manager will meet with you to review your:

 

 
Website Audit for your successThe Web Design Audit – A website is the foundation of online marketing and is essential to reach target customers. It is the cornerstone and the building block that businesses leverage in order to generate new leads for their business.

 

 

 

 

is your siye monitoredActively Managed -Information including contact info, addresses, event details and other important pieces must be updated to maintain a professional image and so that potential customers can attain the correct information they require.

 

 

 

 

get your accessibility auditAccessibility -It’s more about considering whether people will intuitively swipe and tap in the way you want them to – and if not, what you need to do to help them learn your interface and not be frustrated. There are certain design standards that if your site does not adhere to people will be confused and leave.

 

 

 

 

how is the usability of your siteUsability -The usability of the website is essential. The site must be easy to navigate and information much be easily found so that users do not waste time on a site where they cannot find what they require.

 

 

 

 

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web design analysis

Web Design Analysis

 

Is your business mobile readyThe Mobile Audit -A business can have just a landing page or a full-blown mobile website. A full-blown site allows for easy navigation for users when accessing your website via their mobile device. Standard sites are usually 5 to 7 pages.

 

 

 

 

do you have a landing pageLanding Page – A landing page is the first page a potential customer sees when visiting your website via a mobile device. They are mobile friendly and immediately give potential customers the most important information about your business. They can be integrated with Tap2Call, SMS or e-mail functionality to capture a lead’s personal information.

 

 

 

 

Is your mobile site readyMobile Site -A business can have just a landing page or a full-blown mobile website. A full-blown site allows for easy navigation for users when accessing your website via their mobile device. Standard sites are usually 5 to 7 pages.

 

 

 

 

sms campaignSMS Campaign – 91% of Americans have a cell phone and on average, text messages have an open rate of 95%. SMS campaigns are very powerful and have much higher open rates than other forms of marketing. They allow for businesses to drive customers back into their business. A landing page can be used to capture a customer’s phone number.

 

 

 

email marketingEmail Marketing -Instead of capturing the phone number, some landing pages can capture e-mail addresses so that you can send newsletters and other value-adding content to potential customers. This helps you build a relationship and drive the customers back into your business.

 

 

 

email marketing softwareE-mail Marketing Software – Examples of software are MailChimp, Constant Contact, Aweber and GetResponse give businesses an ability to feed content to subscribers and easily manage them. Their special servers ensure e-mails reach customers and do not go to spam.

 

 

 

special promotions discountsSpecial Offers | Discounts -Offering potential customers discounts integrated with your SMS campaign is an easy way to draw people back into your business. You can trade a discount in exchange for capturing their contact information such as their e-mail or number. From increased sales to improved reputation, discounts are a very effective marketing strategy.

 

 

 

mobi-domainMobile Domain -Every .mobi domain registered gets its own entry in the Internet Zone File. These are files that search engines use to start their crawls so your site will automatically perform better than with any other naming convention. Additionally, search engines detect when searches are being made from mobile devices so they automatically bring mobile sites to the top of mobile search results.

 

 

 

 

redirect scriptRedirect Script -A mobile redirect script automatically detects when someone is using a mobile device and feeds them the proper mobile-optimized version of your site. Without one, users are being fed the ugly non-user friendly version of your site and they may leave your site.

 

 

 

 

specific contentSpecific Content – Unique mobile content that is different from your regular website content helps your SEO ranking. It also ensures that it is optimized for the mobile site in order to turn potential leads into buying customers.

 

 

 

 

 

loading speedLoading Speed -Page loading time is an important part for a smooth user experience. Visitors care more about speed than all the bells and whistles we want to add to our websites that hinder loading speed. Additionally, page loading time is becoming an important factor when it comes to search engine rankings. If your pages are loading slowly, customers will simply leave your site.

 

 

 

 

QR CodesQR Codes – According to comScore, more than two-thirds of Americans and Europeans who scan QR codes do so in order to obtain information about a product. QR codes are an important way to improve your marketing and help customers with their product experience.

 

 

 

moblle appMobile App -To have your customers installing your mobile app onto their phones is one of the most direct marketing channels you can have. By installing your apps onto their phones, your customers have effectively given you permission to engage them directly.

 

 

 

 

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web design analysisMobile Marketing Analysis

 

maximize social mediaThe Social Media Audit – According to The Mobile Movement Study conducted by Google, 65% of people using smartphones are visiting social media sites. Connecting your business’s social media accounts to your mobile website is one of the easiest no-cost ways to reach your audience

 

 

 

facebook page analysisFacebook – Facebook Fan Pages are an efficient way to promote a business, build a brand, or create a community around a product or service. A strong professional social media presence and Fan Page also give you a tremendous opportunity to get feedback from clients and people interested in your brand.

 

 

 

Twitter analysisTwitter – Twitter is a platform that can be used to communicate with potential customers and build a following. One method is to give free advice or also Tweet about various specials or discounts. Analytics can then be tracked  to optimize your Twitter campaign.

 

 

 

 

YouTube analysisYouTube – YouTube is the 2nd most popular search engine. Traffic incoming from your YouTube channel could mean a nice bump in page views but is also an important way to communicate with your audience as people enjoy video more than print.

 

 

 

 

mobile link auditMobile Link – According to The Mobile Movement Study conducted by Google, 65% of people using smartphones are visiting social media sites. Connecting your business’s social media accounts to your mobile website is one of the easiest no-cost ways to reach your audience.

 

 

 

 

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seo auditThe SEO Audit

 

seo google auditSEO -SEO (your ranking on Google) is required in today’s competitive marketing world. Since most people doing local searches only click on the first few results, your ranking is essential. These are qualified leads who are interested in your products and services. Without SEO, your business will never be found.

 

 

 

 

rankingRanking – The website in the #1 position receives almost 4X as many clicks as the website in the 2nd position. The website in the #10 spot gets 14X fewer clicks than the #1 position. If you’re not on page 1 when someone conducts a local search, qualified leads are not receiving information about your quality products and services.

 

 

 

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web design analysis

SEO Analysis

google local auditThe Google+ Local Audit – Many customers search for local businesses via Google+ Local.  A simple listing is essential so that your business will be found as this platform receives huge traffic from people searching for local businesses

 

 

 

 

google listingListing – Many customers search for local businesses via Google+ Local.  A simple listing is essential so that your business will be found as this platform receives huge traffic from people searching for local businesses.

 

 

 

 

number of reviewsNumber of Reviews – When searching Google+ Local, many people look to see that these businesses have feedback. If your business has zero feedback, people will be wary of calling you and may go to your competitor.

 

 

 

 

positive reviewsPositive Reviews – Often when people are satisfied and happy they take no action. However, when there is that one customer that had a bad experience, they notify everyone. Even though you may be providing quality products and services, that one bad customer can be diverting potential leads from your business.

 

 

 

 

incentivized campaignIncentive Campaign – People want to leave positive feedback but they never get around to it. It is important to incentivize them with coupons or other specials that motivate them to leave you feedback on Google+ Local.

 

 

 

 

In the end, we will present you a Comprehensive Audit Analysis – Based on the results of the audit, we will discuss any areas we find would be beneficial for you to revamp your digital marketing in order to increase your revenues. We will recommend implementing strategies that will help achieve your business goals.

 

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Callahan Coaching & Consulting has put together a marketing team that can teach you how to get in front of your clients, build relationships and increase your business profits.

 

Our marketing managers can help you increase your web presence, generate revenue and increase growth through a unique methodology that includes:

 

  • Crafting and communicating a compelling message and brand that resonates with your ideal buyer.
  • Creating a Personalized Strategy Plan to create a digital marketing blueprint as unique as your business.

 

The Result – a comprehensive communication plan ready to implement and deliver extraordinary outcomes. Contact one of our Marketing Managers to schedule a strategy consultation that includes a digital audit of your web presence. But first may I invite you to visit our plans & pricing.

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