Holistic Strengthening for You & Your Brand

Build Your Personal Strengths And Watch Your Brand Grow

When you decide to begin the journey of defining or reinventing your personal brand, you set the intention to grow & develop. Ultimately, as an entrepreneur you want to establish a brand that resonates with your ideal client.  You intend to use your brand as a vehicle to achieve your goals & succeed. If you follow the story of influential leader or brand of celebrities, you understand the importance of a personal brand.

The challenge for many small business owners is figuring out how exactly to create a successful brand? How do you get your brand recognized by the right audience and more importantly, your ideal client? How do you get that audience to share your brand with others? How do you create more brand awareness? These are important questions. Every person seeking to establish a personal brand should not only be asking these questions, but also actively looking for the answers. Often, the right answers to these questions can make a brand, just as the wrong answers can break one.

The easiest way to grow your brand and your audience is to understand your strengths. When you nurture your strengths, you increase your chances of success. You are your brand & your brand is you; AND you are a direction reflection of your business brand. So, it stands to reason if you exemplify your strengths it directly translates to the positive view of your brand. As an entrepreneur, what you are known for directly impacts what your company becomes known for.

People who recognize your brand, understand your products and services. People who understand your products and services are much likely to become customers & your loyal tribe members. It’s that simple.

You can divide your strengths, or assets, into two broad categories. There are those that you leverage online and there are those you use offline. Each is a little different, so we’ll take a look at each one separately.

Online assets are the things that use to establish your brand on the Internet. First and foremost of these are the social media networks. Your other web presence is critical too, like your website, blog and the like. Information travels around the globe at the speed of light, twenty-four hours a day, seven days a week. Your brand is a piece of all this information available to anyone surfing the Internet. The Internet, namely social networks allow you to get your brand noticed by the people who may not ordinarily have access to you. This new exposure has the potential for the viewers to become your repeat audience and subsequently your customers. Use them wisely and use them often. Remember, that you are your brand. So, your online behavior is indicative of how people will perceive what your selling. The Internet is always on and when you’re on the Internet, you need to be too.

Offline assets are the things that you use to establish your brand away from the Internet. These include the more traditional ways of branding, such as business cards, print advertising and the good old handshake and a smile. Don’t ignore these offline assets. For example, if you have an office, it must be a direct reflection of you brand. Including the color scheme and decor. Your store must reflect your values. For example, if providing great customer service is important you, then your staff must exemplify this when answering the phone or greeting a customer in person. They still are a very powerful way to meet and positively influence people. When people have a positive personal experience with you, they could very well become your next client and future brand ambassadors.

Every client touch-point whether online or offline should be a direct reflection of your personal strengths. Your personal strengths drive your business as it is a mirror of your personal brand.

In awareness, passion, joy, purpose & extraordinary business,

Andrea Callahan the entrepreneur's coach

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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