How Microsoft Wants You to Stock Up on Anti-Google Merchandise

Guest Blogger

microsoft scroogle campaignHaters are gonna hate. Or at least Microsoft is going to hate on Google for being a hater, or trying to Scroogle you out of your money and data.

Microsoft is now looking to merchandise its Scroogled campaign to comically draw attention to some of the privacy pitfalls of Gmail, Adsense, Chrome and other digital services by Google. If you head over to the Scroogled store you can find a catalogue of items including everything from t-shirts, hoodies, hats and coffee mugs.

Some critics, including myself in the past, have said that Microsoft’s previous Scroogled TV commercials and other efforts have been clumsy, but we have to admit the Scroogled store is pretty damn funny and, according to Microsoft, the campaign is gaining traction.

“The Scroogled campaign has struck a chord with consumers,” a spokesman for Microsoft said to the Wall Street Journal. “The Scroogled gear is a fun way for them to do that.”

Take a closer look at the entire Scroogled catalog, but be careful not to step into any Web crawling and information stealing spider webs:

Scroogled Keep Calm Mug

Just because Google is supposedly “trying to make money on almost every aspect of your digital life, you’re still calm. And fully caffeinated.”

scroogled keep calm mug

dont get scroogled

Scroogled Word Cloud T-shirt

Gulled. Humbugged. Buffaloed. Wire-tapped. Extorted. Sold out. Chicaned. Fleeced. Scammed. Conned. Surveilled. Double-dealt. Ensnared. Suckered. Sandbagged. Gossiped. Scandalmongered. Flimflammed. Skullduggered. Bamboozled. Hornswoggled. Beguiled. Cheated. Fooled. Double-crossed. Defrauded. Hoodwinked. Swindled. Duped. These are some of the synonyms Microsoft has for being Scroogled.

scroogled tshirt


Scroogled Spider Web T-shirt

Do you use Gmail, Google Search, Google Hang Outs or Google+? Looks like you’re a fly trapped in Google’s web…
scroogled web shirt

Take a Closer Look

Google’s eye is ever watchful!
scroogled watching you

microsoft scroogle campaign

Now, I’m not a copyright lawyer, but isn’t it illegal for you to put a trademarked symbol that you do not own the rights to, like the Chrome logo, onto your own merchandise and sell it? Perhaps Ebeneezer Scroogle can pay Microsoft one more visit this holiday to collect on that!

It’s OK, fess up: are you being Scroogled too?

Daniel Zeevi
Daniel is a social network architect, web developer, graphic designer, writer, speaker and founder of DashBurst. Full-time futurist and part-time content curator, always on the hunt for disruptive new technology, creative art and web humor.

I Would Love to Hear From You...