Industry Influencers Monday Mindset – NLP


Yes, it is in all caps because I am SCREAMING to not only get your attention, but mine too. I am on a quest to understand, I mean really understand this notion of understanding my thought patterns and how they can either positively or negatively impact my life.

I don’t know about you, but for me, maintaining a positive mindset is a full-time job in itself. I work diligently to thwart off the negative thoughts as well as the unaffirming emotions that follow.

NLP Talking to MyselfEveryday, I read, write, listen to and watch affirming content. Content that stimulates me emotionally, spiritually and intellectually. I ingest positivity several times a day. In fact, I begin my day with meditation and I recite affirmations to get my mind headed in the right direction. Throughout the day I have a mindfulness app on my phone that reminds me to take a moment to be in gratitude for the goodness in my life. When I stop working, I tell myself what good job I’ve done for creating, serving others and knocking some tasks off my list. At night before I go to bed, I reflect about the moments of wonder I experienced. I meditate and prepare my mind for a positive state before I go to sleep.

Even with all this pro-active work, sometimes, I still find it a challenge to quickly recover from disappointment.

Many of us spend time visualizing our goals. We set our intention and expect to manifest exactly what we set our minds to achieve. Unfortunately, what we receive may not always be what we dreamed about. Then what? We begin the process of unraveling all of the good by second-guessing ourselves. We worry that we are not on target and don’t know what we are doing.

We must understand that are are so many layers to success and achievement comes in so many different forms. We must remind ourselves that success may not always appear in the form that we choose however, we must be in gratitude for it – no matter how small the victory. Even the smallest win serves a purpose. Further, every failure equally serves our highest good.

Over the next few weeks we are going to spend Mondays working on building, maintaining and thriving a positive mental attitude.

Over the next 13 weeks we will review and implement NLP (Neuro-Linguistic Programming) learning. Let’s start right at the beginning with the origin of NLP and work our way through a few essential concepts.

A Brief History of NLP

NLP (Neuro-Linguistic Programming), not to be confused with natural language processing, was created by John Grinder and Richard Bandler in California in the United States in the 1970s. Those 2 authors, linguists and communication experts describe language processing as modeling. You can watch how someone communicates, and then communicate the same way for identical results.

They also claim that by studying subconscious and unconscious human activity and responses, and the stimuli which causes those actions, you can understand what someone is thinking. You can then tailor your responses and interactions with that person so that you can benefit favorably from any situation.

Grinder and Bandler released “The Structure of Magic I: A Book about Language and Therapy” in 1975, for the first time revealing some of their NLP ideas. Click the link to read the author’s attempt to show there is a specific structure in therapeutic successes and other complex human actions that can be recognized and repeated.

Between the years 1973 and 1978, Grinder and Bandler developed the “classic code” that is still used today by NLP practitioners. Holography, mathematics and linguistics were studied to understand what works in particular human interactions and situations. The code which the co-creators came up with was commercialized in the late 1970s, with the NLP founders selling their communications studies as a marketing and business tool. They proposed that,

“If any human being can do something, so can you.”

The idea that salespeople, advertisers and marketers can access physical and visual clues that their prospects are giving off unconsciously led to a wide variety of successful NLP products.

A vast following of college students, amateur psychologists and trained psychotherapists began offering NLP services, and by the late 1990s, globally recognized self-help specialists like Tony Robbins pointed to the successes that NLP can produce in a person’s personal, spiritual, physical and business lives.

Bandler and Grinder are the accepted founders of neurolinguistic programming, and have tried several times to limit its use as a commercial vehicle by others. However, since NLP is based on observations of feelings, memories and behaviors, there is no physical product to copyright. The result is that NLP products, services, books and seminars are offered by a wide variety of individuals, with varying degrees of success achieved upon implementation.

Fast forward to 2015, and NLP strategies that have proven effective across multiple cultures and demographics are still employed by major corporations, entrepreneurs,  salespeople and individuals today. By studying a combination of specific eye movements, body language and other nonverbal communication cues, NLP can provide an overall picture about what someone is thinking and feeling. As we go deeper into the practice, we will learn how NLP can impact your life and growing a successful business in the 21st century.

I am looking forward to exploring the details of NLP with you over the next 12 weeks. Here are the topics we will cover:

  • 4 Stages of Competence
  • An Introduction to the Six Step Reframe Technique
  • Building Rapport
  • Matching and Mirroring to Gain Rapport
  • NLP to Influence an Outcome
  • NLP vs Hypnosis – Similarities and Differences
  • Role of Your Senses in Communication
  • The Role of the Unconscious Mind in NLP
  • Using NLP to Master the Sale
  • What Are Embedded Commands and How Do They Work
  • What Are the Eye Accessing Cues in NLP
  • What is NLP Anchoring

Please join us next week  for the 4 Stages of Competence

In awareness, passion, joy, purpose and extraordinary business,

Andrea Callahan leading Industry Influencers

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Callahan launched the Industry Influencer Academy at

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