Is Your Ideal Client an Acquaintance or Brand Ambassador?

How Well Does Your Ideal Client Really Know You?

Is your ideal client a brand ambassador

How Well Do You Really Know Your Ideal Client?

So, you have been in business for a while, you are clear about who you serve. You are confident in describing your target market. You may even feel like you are comfortable connecting with your ideal buyers too.

When you started your business, you probably did the exercise we all did in the beginning – create a buyer profile. You made a list of their demographics and studied them over time. If you did your due diligence, you may have even done a psycho-social make-up to have a richer understanding of every aspect of their lives. However, Industry Influencers go deeper. We have a vision of our best client. We have a holistic in-depth understanding of who they are, what they like and what makes them happy.

This vision of your ideal client, for Industry Influencers, guides everything you do, it governs every decision you make in your business.  Your intention as a business owner, is to grow, develop and increase revenue. The most effective way to do this is to have a clear, definite and precise understanding about the ways to ways to match your business with the needs of your ideal client.

For example, understanding how to price your products or services is critical to your success. However, you are not clear about your client’s pain points, you won’t make the connection to get to the point to have a discussion about pricing or fees.

So let’s talk about a few things you to think about when beginning to get to know your ideal client:

  • Age group
  • Income
  • Family status
  • Education
  • Lifestyle goals
  • Location

Maybe you even write up a nice little story about your ideal client. You give her a name, a couple of kids, a husband who just doesn’t get it, and a load of student loans. You know quite a bit about her, you think.

If you stop there, you may be missing a major piece of the puzzle—and losing out on the best clients as a result.

Personality Mismatch

Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part: personality.

If you’re snarky, sarcastic, fun-loving and loud, then a quiet, middle-aged mom who spends her time volunteering at the church and started her business just because she loves to cook, is probably not a good fit for me. Sure, she may need my help, she might love my products, but as a client in my firm, this match-up is a disaster. Either she will be uncomfortable with your style, or you’ll be miserable trying to reign in your natural exuberance.

Better to pass mom on to a coach who is a better fit for her personality wise.

Drive Determines Success

This one can be difficult to calculate from the start, but once you recognize it (or the lack thereof) it’s worth paying attention to. The client without the drive to succeed will—more often than not—only end up frustrating you both.

Better to end your relationship as soon as you see the signs of this than to waste your time going over the same material and exercises again and again with someone who simply won’t do the work.

If you look at your current and past coaching clients, you’ll begin to see patterns. You can easily look back and see what made some clients a joy to work with, while others were a struggle. Think about what those differences are, and add them to your ideal client profile. Then compare any new potential clients to this ideal profile, and you’ll never again sign on with a less-than-perfect client.

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