Email Marketing: Process of sending any email communication to warm leads of people who are interested in your business and who have "opted in" to receive messages from you.  It's purpose is to help to build customer loyalty, trust in a product or company and brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business. It enriches business communications, targets specific key markets and helps build and maintain a mutially beneficial relationships. In addition, it is both cost-effective and environmentally friendly

AN INTEGRATED MARKETING STRATEGY Email marketing is a segment in your seamless, consistent, multi-dimensional brand experience.

THE CONVERSATION

Who do your customers rely on to receive valuable information? If you don’t know, you could be missing out on an important opportunity; an opportunity that could ultimately increase your brand awareness, sales, and profit margin.

Email Marketing is a powerful way to position yourself to remain top-of-mind & valuable.

THE STRATEGY

In order to position yourself as an Industry Influencer,  you must maintain conversations that appeal to your target market; and further engage your ideal customer.

Email Marketing is the practice of sending valuable content by email to people who have expressed interest, with the ultimate goal of acquiring new leads and customers.

By sending your own engaging and purposeful content, Email Marketing helps you share your products and services without actually “selling.” This strategy allows you to become a resource and a comfortable space for your target market to spend their time.

By delivering valuable information to your ideal buyer that naturally progresses them into trusting you, it is inevitable that you become a valuable resource. Equally as important they will rely on you and looking forward to hearing from you. They become a  fan of your brand, a paying customer, a brand ambassador and a ultimately a repeat buyer.

THE WHY

The best Email Marketing takes a consistent customer-centric approach. It becomes the gateway for you to become influential in the lives of your target market. As an Industry Influencer, you can start and/or tap into the conversation to learn what matters most to them. It helps you connect to your existing and potential customers in a deep and meaningful way. It then provides engaging content focused on those interests, needs, wants, pains, concerns, and questions. This emotional connection, may not have otherwise been available to you. As a result, you can expect to:

  • Increase brand awareness
  • Generate buzz around your expertise
  • Build credibility and authority by educating your target market
  • Align your customers’ and prospects’ needs with those of your business
  • Position yourself as the logical choice to solve their problem

Email Marketing is one of the most important segments of an overall integrated marketing strategy designed to identify, target, engage and convert new customers to your business.  It is at the heart of an effective Engagement Marketing Strategy.

Andrea Callahan presents Content Marketing for Industry Influencers

THE HOW

My team and I work closely with businesses just like yours to identify what type of content that will influence your customers and prospects, – and help you give it to them in a purposeful way. When integrated with Social Media, Video Marketing, and other valuable strategies, we can develop a holistic plan of action that is just right for your business goals.

Our Engagement Marketing team is well-equipped to help small businesses develop, launch and manage highly successful campaigns that are proven to convert. Email Marketing is not a one-time thing; our focus is on helping you build a solid list of subscribers who remain loyal for many years to come.

We provide the kind of high-quality and hard-target email campaigns that simply get results. We offer a wide array of proven, cutting-edge email marketing services, including:

  • Email Copywriting
  • Email Blasts
  • Subscriber List Management and List-Building
  • Autoresponder Management Services
  • A/B Testing
  • Targeted Email Campaigns
  • … and much more!

I will work with you to craft a  custom-tailored content marketing strategy that helps you attract, engage and convert more leads into customers.

Email Marketing Builds & Maintains a Relationship with Your Target Market

By Offering Valuable Content, Your Ideal Buyer Will Get To Know & Trust You as a Industry Leader

21st Century Emails +

Think email is dead? The truth is that people actually check their email more now than ever before. Long gone are the days when people had to wait until they got home in front of their computers to check their email.

Thanks to smartphones and tablets, people today have immediate access to their email no matter where they are. So it helps you take advantage of impulse buying opportunities available when you connect with people when it matters most and where they spend the most time.

In fact, did you know that according to the experts, Email Marketing typically returns $44 for every $1 spent?

… making it arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.

There’s nothing to print and no postage to pay, so this alone is a major cost-saving compared to traditional forms of advertising.

Not only is it a low entry finanical investiment, but:

  • 66% of consumers have made a purchase online as a result of an e-mail marketing message
  • 67% of marketers say that email is key for attracting prospect, engaging with them, and increasing their marketing ROI

 

What You Can Expect +

With a well-executed Email Marketing campaign, you can expect:

  • Low cost-to-conversion margins (higher ROI)
  • Personal, high-quality engagement through high-value content
  • Effective loyalty bonds that turn into long-term relationships with your subscribers
  • Additional exposure as your subscribers forward your emails on to others who may be interested

Email Marketing is a great way to build a list of targeted leads and existing customers to communicate with them quickly and easily on a consistent basis. Email marketing is a critical piece of your overall Engagement Marketing Strategy whose main purpose is to invite and encourage consumers to participate in the evolution of your brand.

MY GOAL

Position You As An Industry Leader & Help Your Business Grow. But first we must:

  • Increase your search visibility on Google, Yahoo, Bing and other search engines
  • Increase engagement and influence on the biggest social media platforms, including Facebook, Google+, YouTube, Twitter and Instagram
  • Improve the reach of your content so that it connects with your target audience while their researching information related to your industry online
  • Coordinate content topics and scheduling based on keyword research

Ready to Get Started?

Email Marketing is clearly valuable for any business that wants to remain up-close and personal with their customers and prospects. The overhead costs are low, it takes very little time, and it can be extremely profitable.

If email is not an ingredient in your marketing mix, it’s time to add it.

Let us help capture your dream on paper. Our custom-tailored Brand Strategy Plan & Marketing Communications Program

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May 14, 2017

As a Business Professional...

It would be irresponsible for me to cite an exact fee for your project. You are unique and your business is equally very special. For this reason, I offer you today a starting fee that typical business owners may expect to invest in their branding & marketing communications plan. This will give you some idea about the level of commitment necessary to move forward. Please find my guarantee of satisfaction is real. If you are not completely satified, I will refund your investment...Guranteed. I am confident you will find my firm serves you with excellence. You can rest assured you are working with a team of professionals dedicated to your success. Your business success is my business success. Literally. In awareness, passion, joy, purpose & extra-ordinary business,

Andrea Callahan Content Marketing Strategies for Industry Influencers

Click the Get Started Now button and get started on those 20 mission-critical, brand-defining & purpose-driven questions. Complete & submit the form and we will contact you right away!

How Much Does It Cost?

Callahan Coaching & Consulting fees are based on our overall contribution to the value you derive from the project, providing a dramatic ROI for you and equitable compensation for us.

CCC engagement will be highly customized to your needs. Most of our clients pay a monthly retainer based on an agreed to scope of work that is defined from our complimentary discovery session.

The Work We Do For You Is Custom-Tailored for Your Business Growth & Development.

How Do You Measure Your ROI? What's the Real Benefit of Choosing to Work With Us?

  • A process that yields results
  • 3rd party unbiased, experienced perspective
  • Industry knowledge & insight
  • A plan for measurable, substainable growth
  • A leader who can bring talented players to your table
  • Brand loyalty & repeat buyers
  • Practical problem-solving
  • Ongoing & unlimited support
  • Business professionals with high standards & integrity
  • Tangible measurement from where you were to where you are now
  • Increased brand awareness & revenue
Get Started NowSignup Now & Let's Get Started Crafting Your Winning Plan

Not Sure Where to Start?

You Want to Make a Move, But Not Sure Which Direction is Best for You?

Is Your Brand a Valuable Asset In Your Business?...

Strong brands are more profitable and increase company value. 

Answers theses questions too... how do you uniquely position a product or your company to make it the most dynamic, compelling and appealing to your prospective customers?  The answer must precede all other marketing including your corporate identity. Everything in your business should flow from your brand strategy.

Your life is full and your days are long...you don't have the time or the wherewithal to learn it all yourself. Believe me, I understand. You are the reason, I do this work. In my heart, I believe entrepreneurs are special people. You are courageous, you are a dreamer and you are smart enough to know when you should get help. Well, here it is...contact me today and schedule a Power Conference to get you started. For clarity, this Power Conference if for the dedicated elite few who are ready to go ALL IN tobuild a thriving business doing what they love, from the inside out and from the ground up. If this is you, click the Yes, I'm Ready button and let's get started.

So, here is the moment of decision: Is your brand effectively working for you?

Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan

Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty
Let's talk. Schedule your Power Conference with me today.

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Andrea Callahan's It's Your Brand Course

It's Your Brand ~ The Course

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You are your brand and your brand is you. Your brand is the vehicle that propels your service into your client's lives and into their hearts. A great brand is more than attractive graphics and some witty type. Your brand must reflect the heart and soul of your products, as well as offer a promise of excellence that you can live up to. When you complete this course you will have a robust, compelling and appealing brand that uniquely positions you to attract the client's that are most likely to be excited about buying from you. Course goal: Teach you how to craft a brand strategy that attracts your ideal customer.

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