Video Marketing: is the process of incorporating online videos into your marketing mix in order to generate more leads and convert more prospects into customers.

AN INTEGRATED MARKETING STRATEGY Video marketing is a segment in your seamless, consistent, multi-dimensional brand experience.

THE CONVERSATION

Who do your customers rely on to receive valuable information? If you don’t know, you could be missing out on an important opportunity; an opportunity that could ultimately increase your brand awareness, sales, and profit margin.

Video Marketing is a powerful way to position yourself to remain top-of-mind & valuable.

THE STRATEGY

In order to position yourself as an Industry Influencer,  you must maintain conversations that appeal to your target market; and further engage your ideal customer.

Video Marketing is the practice of sharing engaging content with people who have expressed interest, by sticking around to view, like and share your messages.

By sending your own engaging and purposeful content, Video Marketing helps you share your products and services without actually “selling.” This strategy allows you to become a resource and a comfortable space for your target market to spend their time.

By delivering valuable information to your ideal buyer that naturally progresses them into trusting you, it is inevitable that you become a valuable resource. Equally as important they will rely on you and looking forward to hearing from you. They become a  fan of your brand, a paying customer, a brand ambassador and a ultimately a repeat buyer.

THE WHY

When it comes to capturing the attention of your online audience, you need a strong visual presence that will make them take notice – and take action.

Did you know…?

  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  • Video can improve people's understanding of your products or services by 74%
  • YouTube is the second most popular search engine worldwide
  • By 2017, it is predicted that 74% of all internet traffic will be video
  • 100 million internet users watch videos online every day
  • It is 50x easier to achieve a page 1 ranking on Google with a video

A well-defined Video Marketing strategy will help you build brand awareness, establish credibility, achieve higher website rankings, and increase website traffic - ultimately creating more opportunities to build mutually beneficial relationships with your target market.

Implementing videos into your online marketing funnel will help you:

  • Grab more attention
  • Create a personal connection with viewers
  • Achieve higher website rankings and more online visibility
  • Convert more prospects
  • Build brand awareness
  • Gain a competitive advantage

The proof is in the bottom line. Your target audience loves videos, so they’re perfect for helping your business drive more sales. Videos are increasingly becoming more popular, so there has never been a better time to start.

 

Andrea Callahan presents Video Marketing for Industry Influencers

THE HOW

My team and I work closely with businesses just like yours to identify what type of content that will influence your customers and prospects, – and help you give it to them in a purposeful way. When integrated with Social Media, Video Marketing, and other valuable strategies, we can develop a holistic plan of action that is just right for your business goals.

Our Video Marketing team is well-equipped to help small businesses develop, launch and manage highly successful campaigns that are proven to convert. Video Marketing is not a one-time thing; our focus is on helping you build a solid list of subscribers who remain loyal for many years to come.

We provide the kind of high-quality and hard-target email campaigns that simply get results. We offer a wide array of proven, cutting-edge email marketing services, including:

  • Email Copywriting
  • Email Blasts
  • Subscriber List Management and List-Building
  • Autoresponder Management Services
  • A/B Testing
  • Targeted Email Campaigns
  • … and much more!

Video Marketing is an Amazing Way to Enhance your Business…

Did you know that one minute of video is worth 1.8 million words? Customers trust websites that have videos and are far more likely to become your customer. Our video marketing services will get you started quickly in harnessing the power of online video. We will create a customized professional motion graphic video that will advertise your business.

Customized Videos

Our company will take the time to understand your business, and create a custom video that will really grab people’s attention.

Measurable Results

Our firm specializes in getting results for companies, not just providing videos. We are committed towards helping you use your videos effectively, so you can see a real increase in your business.

Strategic Planning

We will help you determine the most effective marketing platforms to ensure your video gets seen by your target audience.

I will work with you to craft a  custom-tailored video marketing strategy that helps you attract, engage and convert more leads into customers.

 

Video Marketing Builds & Maintains a Relationship with Your Target Market

By Offering Valuable Content, Your Ideal Buyer Will Get To Know & Trust You as a Industry Leader

Although there are many different types of videos you can create, they all have one end goal in mind: to increase sales.

This can be achieved with videos that directly promote your products and services, as well as videos that simply educate your customers. You can also create commercial style videos, tips and how-to videos, product demo videos, company overview videos, customer testimonial videos, and much more.

Interested...see sample videos here.

MY GOAL

Position You As An Industry Leader & Help Your Business Grow. But first we must:

  • Increase your search visibility on Google, Yahoo, Bing and other search engines
  • Increase engagement and influence on the biggest social media platforms, including Facebook, Google+, YouTube, Twitter and Instagram
  • Improve the reach of your content so that it connects with your target audience while their researching information related to your industry online
  • Coordinate content topics and scheduling based on keyword research

Ready to Get Started?

The sad fact is that if you aren’t using Video Marketing – but your competitors are – you are at a huge disadvantage.

If you’re ready to attract more local leads and convert them into paying customers, it’s time to step into the digital marketing age with a solid video funnel built to reinforce your brand and boost revenue. .

If video is not an ingredient in your marketing mix, it’s time to add it.

Let us help capture your dream on paper. Our custom-tailored Brand Strategy Plan & Marketing Communications Program

Get Started NowSignup Now & Let's Get Started Crafting Your Winning Plan

May 14, 2017

As a Business Professional...

It would be irresponsible for me to cite an exact fee for your project. You are unique and your business is equally very special. For this reason, I offer you today a starting fee that typical business owners may expect to invest in their branding & marketing communications plan. This will give you some idea about the level of commitment necessary to move forward. Please find my guarantee of satisfaction is real. If you are not completely satified, I will refund your investment...Guranteed. I am confident you will find my firm serves you with excellence. You can rest assured you are working with a team of professionals dedicated to your success. Your business success is my business success. Literally. In awareness, passion, joy, purpose & extra-ordinary business,

Andrea Callahan Content Marketing Strategies for Industry Influencers

Click the Get Started Now button and get started on those 20 mission-critical, brand-defining & purpose-driven questions. Complete & submit the form and we will contact you right away!

How Much Does It Cost?

Callahan Coaching & Consulting fees are based on our overall contribution to the value you derive from the project, providing a dramatic ROI for you and equitable compensation for us.

CCC engagement will be highly customized to your needs. Most of our clients pay a monthly retainer based on an agreed to scope of work that is defined from our complimentary discovery session.

The Work We Do For You Is Custom-Tailored for Your Business Growth & Development.

How Do You Measure Your ROI? What's the Real Benefit of Choosing to Work With Us?

  • A process that yields results
  • 3rd party unbiased, experienced perspective
  • Industry knowledge & insight
  • A plan for measurable, substainable growth
  • A leader who can bring talented players to your table
  • Brand loyalty & repeat buyers
  • Practical problem-solving
  • Ongoing & unlimited support
  • Business professionals with high standards & integrity
  • Tangible measurement from where you were to where you are now
  • Increased brand awareness & revenue
Get Started NowSignup Now & Let's Get Started Crafting Your Winning Plan

Not Sure Where to Start?

You Want to Make a Move, But Not Sure Which Direction is Best for You?

Is Your Brand a Valuable Asset In Your Business?...

Strong brands are more profitable and increase company value. 

Answers theses questions too... how do you uniquely position a product or your company to make it the most dynamic, compelling and appealing to your prospective customers?  The answer must precede all other marketing including your corporate identity. Everything in your business should flow from your brand strategy.

Your life is full and your days are long...you don't have the time or the wherewithal to learn it all yourself. Believe me, I understand. You are the reason, I do this work. In my heart, I believe entrepreneurs are special people. You are courageous, you are a dreamer and you are smart enough to know when you should get help. Well, here it is...contact me today and schedule a Power Conference to get you started. For clarity, this Power Conference if for the dedicated elite few who are ready to go ALL IN tobuild a thriving business doing what they love, from the inside out and from the ground up. If this is you, click the Yes, I'm Ready button and let's get started.

So, here is the moment of decision: Is your brand effectively working for you?

Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan

Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty
Let's talk. Schedule your Power Conference with me today.

Schedule your Power Conference with me today and let's see talk about what you need in your business.

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Andrea Callahan's It's Your Brand Course

It's Your Brand ~ The Course

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You are your brand and your brand is you. Your brand is the vehicle that propels your service into your client's lives and into their hearts. A great brand is more than attractive graphics and some witty type. Your brand must reflect the heart and soul of your products, as well as offer a promise of excellence that you can live up to. When you complete this course you will have a robust, compelling and appealing brand that uniquely positions you to attract the client's that are most likely to be excited about buying from you. Course goal: Teach you how to craft a brand strategy that attracts your ideal customer.

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