MAXIMIZING THE POWER OF SOCIAL MEDIA
Here is another example of how power brands optimize their social media capital to launch another part of their brand story.
Meet Android Nougat, the lastest version of Androids smartphone operating system. Google made the announcement on Snapchat and Twitter! Google most certainly has the brand capital to contact every media outlet in the world to schedule a “hot-off-the-press” news conference. Why didn’t they?
They don’t need to,Google knows the power of brand engagement. The marketing team understands the power of sharing the news where people spend the most time – on their smartphone!s It is no coincidence this newly generating buzz aims to garner the attention of the tech savvy, gadget loving consumers who may be on the fence about the recently announced upcoming release of the iPhone 7.
HOW DO YOU STAY RELEVANT AND TOO-OF-MIND WITH YOUR TARGET MARKET?
Take a page out of Google’s public relation’s playbook. Follow their lead as they demonstrate how to maximize its social media strength. There is no doubt their conversions are high with an extraordinary number of clickthroughs – because consumers want to know. Clearly they want to share this news too, as illustrated by the thousands of shares, retweets, +1 and articles, just like this one! ?
Now, it’s your turn! It’s time to implement. What do you have going on with your brand? Product launch, new book release? Are you redesigning your website? There must be something you’re working on that your tribe would like to know is coming down the pike?
Remember, it doesn’t have to be completed to start generating buzz. The anticipation that buyers feel when they know something is coming, or they are expecting something new that they can really use is valuable. Don’t miss those precious moments to stay-too-of-mind.