Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan

Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty

Andrea Callahan creates brand strategy plan for entrepreneurs

Attract Your Ideal Buyer, Increase Your Sales & Build an Extra-Ordinary Business

Discover How You Can Craft a Winning Roadmap...To Maximize Your Business Success

It's What You Stand For, It's Your Promise & the Personality You Convey In Every Aspect


Our Approach

A Holistic Brand Strategy - one that relates to both your employees and your clients - is more than just your website or updating your business cards and flyers.

A successful Brand Strategy Plan develops a brand identity and positions your brand in the marketplace with the goal of building a affirming perception in the minds of your target market. This connection with your client base will undoubtedly influence their purchase decision.

Your Brand Strategy Plan Will Help You Land More Sales & Close More Deals


What's the Value of Executing a Well-Defined, Well-Positioned Strong Brand Strategy?

Your brand strategy brings your ideal positioning to life & establishes you as the "go to' Industry Influencer your ideal client must work with and buy from. It is also makes you the premier employer of choice.


Branding influences virtually every activity in your business and each touch-point of customer contact.

A well-defined brand, well-positioned strong brand influences employees and clients to think of your company with the highest regard. In terms of positive  brand attributes; quality, dependability, trust, reliability.

Brand building is the process that not only establishes but solidifies the relationship between you - your company, your team and your customers.

Successful branding creates brand equity - the amount of money clients are willing to pay to just because it's your brand. Brand equity generates revenue and increase the value of your company over the long-term

Does your company have a well-defined strong brand? Which example below is more closely related to your company's brand?

Neutral Case
$$

    Surviving

    You are not impressing your target market. Your customer base is not sure who you are, what you stand for or why they should buy from you. They don't have any negative impression of your business - they just don't have a positive one either.

    They could take you or leave you. They are not committed to you or your business.

    You haven't given a lot of thought about your brand because it didn't seem relevant - you think it's for big business. Perhaps you just didn't know where to start but you recognize you can do a better job of communicating a consistent cohesive message to your prospects.

    You brand is not helping you but it's not hurting you either and you don't have the time to invest to learn how to do it right. And if you can't do it right...you'd rather not do it at all.

    Worst Case
    $

      In the Red

      You don't have a brand strategy and it shows. You have a difficult time getting prospects to take action when they visit your website. You pass out business cards & flyers and the phone still doesn't ring.

      It is challenging to communicate with prospects to convince them to sign. They simply won't buy.

      You are not particularly impressive to your target market & you don't consistently show them why they should sign with you or how you are their best choice.

      What you do and what you say and how you and your employees say things are not the same nor are they in line with your vision and worse, it confuses your prospects.

      Your competition is winning right now.


      When Done Right...

      Branding Drives Sales & Lowers the Cost of Acquiring New Clients...

      Increases Customer Retention & Loyalty...

      Attracts Talented Employees Who Remain With Your Company for the Long-Haul

      A good brand strategy plan requires a full and detailed assessment of your company along with your intention for its' future growth potential.  The process begins by answering 20 mission-critical, brand-defining & purpose-driven questions.

      The answers  will require your undivided attention and time to dig deep to do some company soul searching. The results will deliver the information necessary to forge the emotion and commitment necessary to drive the development of an effective and savvy brand messaging platform.

      Callahan Coaching & Consulting Branding Process

      Not Sure Where to Start with Your Brand Strategy?

      Need Help Implementing a Tailored-Made Marketing Communications Program?

      Andrea Callahan International Offers a 5 Phase Approach for a Dynamic Brand

      • 1

        Phase 1: Define & Assess

        Intending to position you as the leader in the market place for both employees and your clients. Collecting this research is the preliminary step in the development of a successful brand. The goal is to determine where your company is today & identity growth objectives.

      • 2

        Phase 2: Strateigic Planning

        The data collected in Phase 1 will serve as the roadmap for building your brand & positioning successfully in the marketplace. Together, we creatively merge the facts with your vision to establish the foundation of the brand messaging platform.

      • 3

        Phase 3: Creative Approach

        Translates the strategy into tactical communication tools.These tools comprise a comprehensive Marketing Commmunications Program (MCP.) A concurent, integrated MCP channeled accross all media platforms drives the delivery of an effective brand message. Your defined brand identity & business goals will dictate which of these items to use in your go-to-market strategy.

      • 4

        Phase 4: Execution & Implementation

        It's time to launch! You are ready to catapult the brand both internally and externally. Major key performance indicators of a successful branding is your employee buy-in and emotional attachment. Externally this will include concurrent, integrated campaign including your marketing communications, advertising, content marketing, email marketing, direct marketing, internal communications and social media.

      • 5

        Phase 5: Measurement & Analysis

        A deep understanding of your ROBI (return on brand investment) will begin at the launch of your brand initiative. The data we collect will be measured against the previous years information - such as generated leads, sales, number of touch points made, channels used etc. You will receive your first metrics report three months into your branding campaign & every 90 days following with an annual report at the end of the project year.

      How Much Does It Cost?

      Andrea Callahan International fees are based on our overall contribution to the value you derive from the project, providing a dramatic ROI for you and equitable compensation for us. ACI engagement will be highly customized to your needs. Most of our clients pay a monthly retainer based on an agreed to scope of work that is defined from our complimentary discovery session.

      Let us help capture your dream on paper. Our custom-tailored Brand Strategy Plan & Marketing Communications Program

      Get Started NowSignup Now & Let's Get Started Crafting Your Winning Plan

      May 14, 2017

      As a Business Professional...

      It would be irresponsible for me to cite an exact fee for your project. You are unique and your business is equally very special. For this reason, I offer you today a starting fee that typical business owners may expect to invest in their branding & marketing communications plan. This will give you some idea about the level of commitment necessary to move forward. Please find my guarantee of satisfaction is real. If you are not completely satified, I will refund your investment...Guranteed. I am confident you will find my firm serves you with excellence. You can rest assured you are working with a team of professionals dedicated to your success. Your business success is my business success. Literally.

      In awareness, passion, joy, purpose & better business,

      Andrea Callahan Brand Strategy Plan & Marketing Communications Programs

      Click the Get Started Now button and get started on those 20 mission-critical, brand-defining & purpose-driven questions. Complete & submit the form and we will contact you right away!

      The Work We Do For You Is Custom-Tailored for Your Business Growth & Development.

      How Do You Measure Your ROI? What's the Real Benefit of Choosing to Work With Us?

      • A process that yields results
      • 3rd party unbiased, experienced perspective
      • Industry knowledge & insight
      • A plan for measurable, substainable growth
      • A leader who can bring talented players to your table
      • Brand loyalty & repeat buyers
      • Practical problem-solving
      • Ongoing & unlimited support
      • Business professionals with high standards & integrity
      • Tangible measurement from where you were to where you are now
      • Increased brand awareness & revenue
      Get Started NowSignup Now & Let's Get Started Crafting Your Winning Plan

      Not Sure Where to Start?

      You Want to Make a Move, But Not Sure Which Direction is Best for You?

      Is Your Brand a Valuable Asset In Your Business?...

      Strong brands are more profitable and increase company value. 

      Answers theses questions too... how do you uniquely position a product or your company to make it the most dynamic, compelling and appealing to your prospective customers?  The answer must precede all other marketing including your corporate identity. Everything in your business should flow from your brand strategy.

      Your life is full and your days are long...you don't have the time or the wherewithal to learn it all yourself. Believe me, I understand. You are the reason, I do this work. In my heart, I believe entrepreneurs are special people. You are courageous, you are a dreamer and you are smart enough to know when you should get help. Well, here it is...contact me today and schedule a Power Conference to get you started. For clarity, this Power Conference if for the dedicated elite few who are ready to go ALL IN tobuild a thriving business doing what they love, from the inside out and from the ground up. If this is you, click the Yes, I'm Ready button and let's get started.

      So, here is the moment of decision: Is your brand effectively working for you?

      Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan

      Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty
      Let's talk. Schedule your Power Conference with me today.

      Schedule your Power Conference with me today and let's see talk about what you need in your business.

      CALLAHAN, I'M READY!Reserve my space on your calendar!
      Andrea Callahan International, Give us a Call

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      Andrea Callahan's It's Your Brand Course

      It's Your Brand ~ The Course

      Registration Now Open!

      You are your brand and your brand is you. Your brand is the vehicle that propels your service into your client's lives and into their hearts. A great brand is more than attractive graphics and some witty type. Your brand must reflect the heart and soul of your products, as well as offer a promise of excellence that you can live up to. When you complete this course you will have a robust, compelling and appealing brand that uniquely positions you to attract the client's that are most likely to be excited about buying from you. Course goal: Teach you how to craft a brand strategy that attracts your ideal customer.

      Click to register, save your seat with the super-successful.

      CALLAHAN, SIGN ME UP!Reserve my space in this course