Remain Steadfast & Purposeful with your Posts

Use Social Media to Keep a Pulse on Your Brand

Remain Steadfast & Purposeful

Remain Steadfast & Purposeful with your Posts

Stay focused on the call-to-action. Posts should always have intention. ~Andrea Callahan

Refrain from posting things that do not serve your end game well. So, that cute little kitten video – no…unless it ties to your brand, your message, your customers or your sales cycle. This includes political and religious rants – again, unless it is a marketing tactic aimed to gain more buyers.

What do you think about this one? I know for some of you, it’s a challenge to stay on message. 🙂 Be mindful, each of your post directly represent your image and your brand equity.

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Callahan launched the Industry Influencer Academy at

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