Let Others Stay-In-the-Know

Strategy 9: Actively Market New Launches

Strategy 9: Actively Market New Launches

Pre-game the introduction of a new brand, product or service with a marketing strategy that will build awareness, excitement & momentum…then maintain it. ~Andrea Callahan

Your primary function as a business owners, (among many other things) is to stay top-of-mind in the minds of your target market. You must stay relevant. Your business must be the obvious choice to solve the problem that you are most qualified to take care of.

You should always be launching something new to keep your brand fresh, interesting and out-front of the competition.

Here are a few tips to help you maintain your position as Industry Influencer:

  1. Start gaining awareness by giving your new product, service or brand campaign a name – and immediately start talking about it on your social media. Garner as much attention as possible early on.
  2. Build your excitement about your launch by doing a countdown. A reveal, contest or giveaways are always good for a launch climax.
  3. Don’t tell everyone too much at once about your upcoming project. Mystery breeds interest! Hints and teasers are part of the fun. Keep it simple, please don’t overthink this, just give samples or describe what coming up in a way that’s lets your audience know it’s for them. Be sure to share, “what’s in it for them.”  Unfortunately most don’t care why your launch is exciting for you.
  4. Be sure your posts about your upcoming launch are clear, concise, consistent and engaging.
  5. Keep your content fresh. Use a good marketing mix to attract viewers to your launch. Keep it interesting by using a mix of photos and videos that exemplify the results of your new brand, product or service.

Here is to the success of your new launch. May it bring heightened awareness, massive excitement and continue building momentum long after you’ve hit your goals.

Andrea Callahan teaching Industry Influencers to brand their WHY



Incidentally, may I share with you my new brand launch?

Andrea Callahan's Industry Influencers AcademyI have recently launched an online learning platform for entrepreneurs and business owners.


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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