Writing Sales Letters As Unique As Your Brand

purposeful copywriting

Purposeful Sales Letters will Catapult Your Business…

Brand, reputation and revenue!

Your sales letter must convey the story of your service. Share the heart and soul of your business in your content to get prospects engaged and build loyalty. Of course, your sales letter is intended to persuade your audience to hire you or purchase what you are selling. But what if they don’t buy right now? Is your sales letter worthless? Absolutely not!

The sales letter also a strategy to further exemplify your brand and solidify your reputation. So, even if a reader doesn’t make a commitment right now, they will either be impressed with your presentation and visit again…or not.

Take your time with your sales copy, review samples of successful copy and if at all possible, hire a professional copywriter. At minimum get some productive feedback before publishing.

When developing your sales letter, be mindful of your brand, your reputation and your goals.

Designing a brand identity of excellence to attract your ideal client.

Building a 5-star reputation to convert more clients.

Intending extraordinary business, serving clients with excellence.

I hope you find this Infographic purposeful and may all of your sales letter bring you extraordinary R.O.I.  Let know what you think, leave your comments below. I invite your share any copy-writing tips that have been successful for you.
sales letters for entrepreners

In awareness, passion, purpose, joy and extraordinary sales pages,

#1 small busienss coach and trainer in charlotte

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

I Would Love to Hear From You...