Using Mobile Technology for Word of Mouth Marketing

Word of mouth marketing through mobile marketing

Reach consumers where they spend the most time, on their mobile devices. Make it easy for them engage in word of mouth marketing & share your brand freely.

Since most people are carrying their phones with them at all times, it makes sense to try to utilize this for word of mouth marketing purposes. There are a few ways in which mobile technology can be a great help in increasing word of mouth activity around both your brand and your business.

Text Messages
Using Mobile Technology in your Word of Mouth Campaigns
Text messaging may be a basic technology for many, but one that can work very well in word of mouth marketing. Similarly to email marketing, the idea is to sending messages to users they are likely to forward to their friends. The content could be anything relevant to your brand and your prospects. It will vary depending on your business, you may decide to use coupons and time-limited offers.

If the business has a “refer a friend” program, this could also be implemented using text messages. For example, hosting a form on the website where they can enter the phone number of a friend, then having a customized referral message sent out. In this case it is important to take steps to ensure that the feature cannot be used for spamming – for example it could be limited to 1 message per day and only registered customers would be allowed to use it.

In-App Sharing

Almost everyone has a smartphone these days, and it seems like almost every website and business out there has their own app too. The upsides are many, of course, one of which is the ability to easily and instantly share things from the app with the user’s friends. Again, coupons and limited deals are perfect for this. Say you’re scrolling through the app for a popular web store, and come across a coupon for a certain product. Right away you think about your friend Cathy shared she was in the market for that exact product – a couple of “clicks” later and she has the coupon code in her inbox. It’s important to make the sharing procedure as fast and effortless as possible. Note: users on smartphones generally have very little patience for slow apps.

Photo Contests
Using mobile campaigns in your mobile marketing campaigns
A photo contest can be a great way to increase word of mouth activity around a brand. The basic idea would be holding a contest where the most fun/creative photo relating to the brand wins a prize. So how does this increase word of mouth activity? Well, one idea would be to require contestants to submit their photo through Twitter, thereby showing it to all of their followers (and potentially many more if it gets re-tweeted). A contest like this can blow up and generate a huge amount of buzz for a brand if well executed.

Just as with all other word of mouth marketing efforts, it’s important to experiment and not be afraid of doing something wrong. It pays to be careful with text messaging, however, as there are some laws and regulations surrounding SPAM and other issues, so do your research. Otherwise it’s all fair game, and the worst that can happen is that the idea fails to gain any traction with users. If this happens, recalculate and begin again. It’s easy…just start over!

Let's Talk About it in the Dream Achievers ForumHow about you head over to the Dream Achievers Forum to discuss the many ways to maximize mobile technology in your word of mouth marketing campaigns.




In awareness, passion, j0y, purpose & maximizing marketing!

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I would appreciate it if you would help spread the word about word of mouth marketing by sharing on your favorite social media!

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Callahan launched the Industry Influencer Academy at

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