We’re Getting a Make-Over

Andrea Callahan International rebranging

Yup! It time to rebrand. I have lost my way. I too have to get  back the my core business. I have to redirect my attention to my ideal buyer that is deep inside my target market.

After many years in business, I have learned I can not, should not and will not be all things to all people. So, in an effort to reconnect with my core, I am taking a hiatus.

Yes, it is a coincidence it’s summertime!

Over the next couple of months my team and I are going to review:

The Top 5 Areas of Focus for our ReBranding

  1. Core values – making sure they are the foundation of everything we do, including marketing messages.
  2. Vision & mission – getting clear and redirecting our attention to our purpose; the WHY we are here doing this work.
  3. Target market – doing some research to make sure we are serving the people who are best suited for us. As well as, examining if we are ignoring the audience who has a greater need for our attention.
  4. Ideal client – there is one specific person that I serve extremely well. I am most excited about working with this person too. I  need to be clear about that so when I speak, she knows I am talking directly to her.
  5. Serving more people – we are considering way we can be more beneficial in our community and in the world.

The purpose for this time off is for my team and I to:

  1. Improve focus – what we stand for, where our priorities lie and making sure we are all in alignment.
  2. Maximize differentiation – in order to maintain relevance to our target market and attract our ideal client, we must make sure it is crystal clear why we are the obvious choice.
  3. Regain confidence – in our why we do the work, who we are good at serving and how we positively impact lives.

We are going to take our time over the next couple of months and rebrand Andrea Callahan International, in a thorough, thoughtful and meaningful way.

We’ll see you in the fall!

In awareness, passion, joy, purpose & extraordinary business,

Andrea Callahan preparing Industry Influencers

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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