Why Earning Social Proof is Critical for Entrepreneurial Success

social proof influence marketing

How Social Proof Will Change Your Business

  •  Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation – according to Wikipedia

Social proof is a concept in Online marketing that individuals use to judge the reliability of a person or business Online and that search engines also use to improve page rank for any given website. It’s about building trust among customers and potential customers, as well as proving that you’re a reliable and honest business entity.

Social Proof Starts with Being Social

With the advent of social media like Google+, Twitter, Facebook, Pinterest and others, you can’t escape the importance of being social when it comes to online marketing. Friends of friends actually do care about what their friends and family are doing, saying and buying. The actions of the influencers in your life actually help determine the actions you might make.

Birds of feather flock together is social proofFriends of a Feather…

Studies show that your closest friends influence not only your happiness but also your net worth. The saying that “birds of a feather, flock together” isn’t really far off. This means that with the right connections on social media, if you can get the word out about your products and/or services to one of your most ideal clients, and they share, it will likely end up in the view of more of your ideal clients.

Word-of-Mouth Is Imperative

What’s more is that most people trust word-of-mouth recommendations for products and services more than they trust any other type of marketing or advertising. If your best friend says she likes something, you can usually be sure you’ll feel the same way. If someone you trust says they found value in something, you feel confident that you will too.

Social Proof Takes Time and Effort

Developing and increasing your social proof happens through interaction on social media, blogging, and participating in your community. It doesn’t matter if your community is online or offline, being an active participant will go far in creating the social proof that you need to be seen as a trustworthy source of information. The more people who start quoting you, the more people who friend you, follow you, and retweet your information, the more social proof you collect.

Use the Tools of the Trade

Tools like Google Authorship (Update: August 2014 Google discontinued this service) allow you to connect your articles and blog posts to your image in search. Plus creating branded social media URLs, along with a consistent image and profile will go far in ensuring that people know who you are. Once a person reads, enjoys, likes, shares and comments on something that you have written, they’ll be more likely to see search results that your work appears in.

Before Online marketing we already knew that customers were more likely to tell people if they had a bad experience or disliked a service than if it was good. The tide has shifted somewhat in how people behave now that we have online communication and social media. Today, a person who likes something is likely to share with more than 1000 people over time due to the connections of others. Earning social proof is not something you can ignore if you want to market online successfully.

As an entrepreneur entering the marketplace, probably as an unknown, it is critical to your business success that you make establishing social proof a central focus of your marketing strategy. In order to position yourself as a credible leader in the market place you must demonstrate that you have a tribe. To walk with the super-successful, you must have a following, an established brand and stellar reputation. The right social proof will undoubtedly get you a seat at the big table.

In awareness, passion, joy & positive social proof,

Callahan Signature



I would love to hear about the ways you use social proof in your business. Leave me a comment below!

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Amazon.com Callahan launched the Industry Influencer Academy at academy.andreacallahan.com

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