Give Yourself the Edge to Succeed by Connecting with Your Clients Where They Spend the Most Time
Mobile devices like Smartphones and tablets are outselling personal computers by leaps and bounds. As mobile technology becomes more efficient and affordable, the trend will continue to grow. If you still have an old-fashioned website, a Flash website, or a website that is otherwise not mobile friendly, it’s time to change that right now.
Self-hosted WordPress has some wonderful themes that are mobile friendly. They’re easy to install. You just need to implement them on your website to become a mobile friendly destination for your followers and readers.
Keep It Simple
The more simple your website, the easier it is to read on a mobile device. Avoid flashy and (Flash) pictures and images. Only use images that help get your point across and don’t overdo it. Less is more. Try using one or two images per post, unless it’s a “how to” post that you need to illustrate.
Your Customer Is Mobile
The fact is, your customer is using mobile technology most of the day. They have their phone near them at all times, many even take them to bed with them. Your customer wants your website to work the same on their mobile device as it does on their PC.
Mobile Users Take Action
According to DudaMobile.com, 1 in 5 website visits using a mobile device leads to the user calling the business right away. Mobile users are looking for you right now, and will contact you if needed, right now. Not later when they get home to their PCs. In fact, they might get frustrated and not visit you again at all.
Mobile Sites Look Great
The awesome thing about mobile friendly websites is they actually look a lot better on a PC than websites that aren’t mobile friendly. This makes having a mobile friendly website even better because you no longer have to have two separate sites. They look clean, are very user friendly, and load fast.
Because – Social Media
If you’re using social media as a marketing tactic and you don’t have a mobile website, you’re making a huge mistake. Most people who are on social media are using their smartphones and tablets to use that social media. People who use social media want the same experience as they had on their PC. Some people are even getting rid of their traditional PCs.
Mobile Sites Improve Brand Image
Your customers are impressed by working mobile websites and will often speak poorly of websites that aren’t mobile friendly. Even if you’re in a demographic yourself that isn’t mobile, you have to realize that anyone under 35 is mobile today. It’s normal and natural to them to use their phones as computers. If you want to improve your brand’s image, go mobile.
Finally, if you want to reach your customer, ensure that your website is mobile, as well as any email newsletters you send them. Consumers are more likely to read your emails via their smartphone than they are to read them on their PC, so it’s time to get mobile, now.
Share your questions and concerns about mobile marketing below.
In awareness, passion, joy & mobile success,